Red C is a leading web programming consultancy in the UK, and also very nice chaps. To differentiate Red C in the highly competitive market of developing and programming for the web, we created a visual identity that makes use of their highly expert knowledge of coding and math.
Their special combination of technology and creativity is what makes them original, however, the central part of their work – the programming code – remains hidden to the users in the products they develop. Through elevating some elements of their code we wanted to make their expertise visible and to really show off their originality.
Basic code was translated into unique patterns printed on the inside of the brochure that projected an idea of the inner workings by suggesting at the immense creative dynamic behind the software. This idea was further expressed in the reduced design of the information diagrams by creating relevance and insight into the workings of the various software products and effectively turned them into digestible agents of their talents.
The new design has proven successful to Red C, enabling them to forge new professional connections and obtain new comissions.