The sprawling annual festival The Camden Crawl, which takes place across more than 40 venues, featured a massive 150 bands events and aftershow parties, all available to anyone holding one of the Crawl’s famous all-access wristbands.
Participating for the first time at the hip music festival, MTV was keen to make a good first impression and put on a super special event at the Roundhouse featuring some amazing acts including chart-toppers Little Boots, The Enemy and Yeah, Yeah, Yeahs, as well as airing exclusive content across its network of music channels and unique content on its website.
Transfer Studio worked closely with MTV to ensure the broadcaster’s presence and branding was coherent and visible throughout, as MTV has always championed both emerging and established musical talent, and the debut gigs at the Roundhouse brought some of the freshest acts to North London, where MTV also happen to have its UK headquarters.