Tapio is a young, independent producer of premium spirit mixed drinks made from all-natural ingredients with its base in London.
A newcomer with novel ideas but small resources in the highly competitive drinks market, Tapio was keen to make a good first impression. Starting from the pleasant logotype and clean identity, our approach throughout the design was to promote the built-in honesty of the product and cultivate consumer trust. The clear label design implies product purity, as well as giving instant shelf appeal in crowded retail environments.
Detailed research combined with creative campaigns targeting specific audiences and clever multipurpose point of sale and promotional material kept production costs down to a minimum enabling focus to be set on research and development of new products.
First launched in Selfridges in late summer 2007, the positive response from consumers and press alike has been extensive. The drink has since continued to grow with new flavours and a loyal fan base.
Logotype awarded by EULDA 2007
